My life, connected

Technology connects us to new people, experiences, products and services every day, in all aspects of our lives. It enables us to achieve outcomes that matter to us. But how we choose to engage with technology is very much a personal choice. The fact that we can be connected doesn’t necessarily mean we always want to be. Greater connectivity creates both opportunities and tensions.

So, how do you get the balance right, both as a business and as an individual, so that greater connectivity feels empowering rather than overwhelming? These are the questions we’ve researched and discussed with consumers, and businesses we work with.

The 'connected
living' market
in 2020

We predict that the ‘connected living’ market will be worth US$1 trillion globally by 2020. The UK’s share could be worth around US$20 billion, or 5% of the total. This is if the trends explored in My life, connected continue to disrupt traditional industry structures and the six connected sectors continue to grow at the rate we project based on our analysis.

We conducted a survey of over 2,000 UK consumers which showed that technology is right at the heart of the day-to-day lives of some people; 30% of respondents remain connected all the time, while for others, technology is only a means to an end, with 59% saying that technology helps them control their lives, but is not essential.

So what informs the choices people make to adopt and use technology? And what does this mean for the way companies interact with their customers, employees and suppliers? Our 2015 survey of over 220 CEOs around the globe shows they are embracing the increased connectedness enabled by technology, and 85% see more interaction with consumers as a result.

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Where is the market potential for ‘connected living’?

We’re already seeing many tech-enabled new entrants disrupting traditional industries and markets, but could we still be in an experimental phase, and is there something bigger on the horizon? And with this in mind, what will the implications be to the incumbents in these markets and which capabilities will organisations need to seize the opportunity that connected living brings?

Explore our interactive website to see how connected living is playing out in all areas of our lives and what this means for businesses. You can find out how we developed our connected living market-size projections by viewing our methodology here.


of respondents to our survey would be comfortable using one supplier for all their utilities. #mylifeconnected

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My home, connected

In 2020, the value of the connected home market could be…

  • $38bn

    Smart meter market

  • $37bn

    Remote home control market

  • $74bn

    Remote home security market

For decades, it seems that little has really altered in the way we run our homes. But investments by some of the biggest technology companies in new ways to control the utilities and appliances we all use every day suggest major change is underway; the ‘connected home’ could be a thing of the near-future.

We predict that the connected home market could be worth almost US$150 billion globally by 2020, representing 35% average annual growth over this period. This presents a huge opportunity to the sector. However, the biggest challenge organisations are likely to face is not the technology.

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My transport, connected

In 2020, the value of the connected transport market could be…

  • $6bn

    Car Sharing market

  • $125bn

    Connected cars market

  • $11bn

    Contactless travel market

  • $6bn

    Bike sharing market

Predictions suggest that British drivers will spend 18 working days a year in traffic in 2030.1 And with more of us living and working in cities in particular, how we get around can only become a bigger challenge. Despite this, many people are reluctant to consider switching to other forms of transport; ‘connected transport’ platforms such as vehicle sharing have had relatively low take-up to date. Fewer than one in ten of the respondents to our ‘connected living’ survey use them and nearly half said that nothing would persuade them to use such a platform.

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of respondents to our survey that were not aware of car sharing said that nothing would make them use it. #mylifeconnected

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of Londoners we surveyed use structured online courses to learn. #mylifeconnected

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My education, connected

In 2020, the value of the connected education market could be…

  • $66bn

    Primary and secondary e-learning market

  • $205bn

    Higher and tertiary e-learning market

  • $174bn

    Business, corporate, vocational e-learning market

The traditional model of education, delivered only at institutions, over a specific period of time, looks increasingly out of step with a world demanding lifelong learning. Online educational resources have grown rapidly in scale and diversity, extending an almost limitless availability of opportunities for learning; they complement the benefits of learning in physical spaces where people can discover, learn and debate in structured settings. But that’s just the beginning of connected education.

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My work, connected

In 2020, the value of the connected work market could be…

  • $18bn

    Professional networking sites market

  • $10bn

    Freelancing sites market

  • $24bn

    Remote Work apps market

  • $11bn

    Global web conferencing market

As we all live for longer, our working lives will also extend for some of us. The traditional progress from education to work and then retirement will transform into something more fluid and flexible, and, enabled by technology, create opportunities for a ‘connected work’ market.

Based on our research and analysis, we predict that the connected work market will be worth almost US$63 billion globally by 2020, representing 35% average annual growth. This presents a huge opportunity to employers, recruiters and businesses, but will it be the innovators or changing demographics that will drive this opportunity?

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of respondents to our survey who are employed, work solely from a place of work (such as an office). #mylifeconnected

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1.7 bn

people are expected todownload mobile apps by 2017. #mylifeconnected

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My health, connected

In 2020, the value of the connected health market could be…

  • $2bn

    Online prescriptions market

  • $14bn

    M-health devices market

  • $45bn

    M-health services market

The way we manage our health is changing rapidly. Until very recently, looking after our health was more or less the preserve of traditional, professional providers. Now we have a greater ability to track and control our own wellbeing and have a bigger say in how it’s managed. These changes have resulted in the development of a new connected health market segment.

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My entertainment, connected

In 2020, the value of the connected entertainment market could be…

  • $67bn

    Social networking ad spend market

  • $35bn

    Electronic home video market

  • $22bn

    Digital news market

  • $11bn

    Online music market

In entertainment and media markets we’ve seen a shift from audiences in their millions consuming the same content to millions of audiences of one at the centre of their own, personalised digital media world. They’re consuming the content they want, when, where and how they want it.

We predict that the connected entertainment and media market will be worth US$135 billion globally by 2020, representing 20% average annual growth over the period.

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of our survey respondents are happy to share their data with entertainment providers, if it was held securely. #mylifeconnected

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